It’s been more than two years since the rebirth of VR, and brands and agencies are more involved and not so easy to wow anymore. Now CMOs and CTOs need to report to their management and sell them on why a VR investment is sound and worthwhile.
It’s no secret that VR hype has been in high gear throughout 2016. And then the first hardware sales figures started to roll in and everyone realized that this was a marathon and not a sprint. If you’re the CEO of a VR startup, your mission is now to survive until you are able to deliver sustainable revenues.