360 video is being heralded as a potentially revolutionary format. A lot of VR companies are currently doing very well selling 360 to market brands… and yet so few VR startups use 360 efficiently to market themselves online!
It’s no secret that VR hype has been in high gear throughout 2016. And then the first hardware sales figures started to roll in and everyone realized that this was a marathon and not a sprint. If you’re the CEO of a VR startup, your mission is now to survive until you are able to deliver sustainable revenues.