VRLA closed it's doors just a few days ago. It was another great show this year packed with exciting announcements and experiences to discover. And as we’re getting close to the middle of the year, it’s also a great opportunity to take look at where the XR industry is today.

It’s been more than two years since the rebirth of VR, and brands and agencies are more involved and not so easy to wow anymore. Now CMOs and CTOs need to report to their management and sell them on why a VR investment is sound and worthwhile.  

Ask any marketer and they will tell you that generating traffic and leads is their top challenge. In VR, that often means going to trade shows or conventions and shaking hands. The problem with this approach is that it’s hardly scalable and requires a lot of manpower. 

The world keeps changing around us at a frantic pace. The barriers to AR & VR mass adoption are falling one by one. Everything that has played so far was only a giant rehearsal, but the real action begins next year.

It’s funny how 2015 feels like 10 years ago already. Do you remember those days when the Oculus DK1 or DK2 were your standard VR hardware, when the Samsung Gear was impossible to find in stores and when Playstation VR was known as Project Morpheus?

Here at Ubereal we have an unusual but very cool mission. Day after day, we strive to make it easier for you to reach your ideal audience and make more sales. But with so many applications for VR and AR, where do you start? How can we apply our skills to serve you better?

360 video is being heralded as a potentially revolutionary format.  A lot of VR companies are currently doing very well selling 360 to market brands… and yet so few VR startups use 360 efficiently to market themselves online!

It’s no secret that VR hype has been in high gear throughout 2016. And then the first hardware sales figures started to roll in and everyone realized that this was a marathon and not a sprint. If you’re the CEO of a VR startup, your mission is now to survive until you are able to deliver sustainable revenues.

Don’t say nobody warned you, but its official now: mobile rules the world!Web content first existed on PC, then came the apps, and the responsive (mobile-optimized) websites. The trend was clear, but now mobile is officially the winner.

In many ways, the web can still be compared to the wild west. A wide open space where one can encounter all forms abuse or dangers. With so many malicious entities lurking around, it’s no wonder people have developed a sense of mistrust about the internet.