Ask any marketer and they will tell you that generating traffic and leads is their top challenge. In VR, that often means going to trade shows or conventions and shaking hands. The problem with this approach is that it’s hardly scalable and requires a lot of manpower.
It’s no secret that VR hype has been in high gear throughout 2016. And then the first hardware sales figures started to roll in and everyone realized that this was a marathon and not a sprint. If you’re the CEO of a VR startup, your mission is now to survive until you are able to deliver sustainable revenues.